{"id":27143,"date":"2024-10-27T16:25:00","date_gmt":"2024-10-27T22:25:00","guid":{"rendered":"https:\/\/goodrichriquelme.com\/?page_id=27143"},"modified":"2024-11-29T13:42:20","modified_gmt":"2024-11-29T19:42:20","slug":"martinez-beatriz","status":"publish","type":"page","link":"https:\/\/goodrichriquelme.com\/es\/our-people\/martinez-beatriz\/","title":{"rendered":"Mart\u00ednez, Beatr\u00edz"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"27143\" class=\"elementor elementor-27143\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4a471d elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"f4a471d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4597be\" data-id=\"f4597be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6af5e22 elementor-widget elementor-widget-spacer\" data-id=\"6af5e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-816ca08 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"816ca08\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5bf2f43\" data-id=\"5bf2f43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49c7fde elementor-widget elementor-widget-image\" data-id=\"49c7fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/goodrichriquelme.com\/es\/our-people\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"78\" src=\"https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/regresar.png\" class=\"attachment-full size-full wp-image-26708\" alt=\"\" srcset=\"https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/regresar.png 660w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/regresar-300x35.png 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc49ff elementor-widget elementor-widget-heading\" data-id=\"fdc49ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Beatr\u00edz<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc05598 elementor-widget elementor-widget-heading\" data-id=\"fc05598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mart\u00ednez<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2b362 elementor-widget elementor-widget-spacer\" data-id=\"2b2b362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9cfb4d elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"b9cfb4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"mailto:bmartinez@goodrichriquelme.com\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" width=\"2155\" height=\"2156\" src=\"https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-5.png\" class=\"attachment-full size-full wp-image-26715\" alt=\"\" srcset=\"https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-5.png 2155w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-5-300x300.png 300w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-5-1024x1024.png 1024w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-5-150x150.png 150w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-5-768x768.png 768w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-5-1536x1536.png 1536w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-5-2048x2048.png 2048w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-5-500x500.png 500w\" sizes=\"(max-width: 2155px) 100vw, 2155px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"mailto:bmartinez@goodrichriquelme.com\" target=\"_blank\">bmartinez@goodrichriquelme.com<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2cde5 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"8a2cde5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"tel:5555336593\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" width=\"2155\" height=\"2156\" src=\"https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-4.png\" class=\"attachment-full size-full wp-image-26719\" alt=\"\" srcset=\"https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-4.png 2155w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-4-300x300.png 300w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-4-1024x1024.png 1024w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-4-150x150.png 150w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-4-768x768.png 768w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-4-1536x1536.png 1536w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-4-2048x2048.png 2048w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-4-500x500.png 500w\" sizes=\"(max-width: 2155px) 100vw, 2155px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"tel:5555336593\" target=\"_blank\">(+52)(55) 5533 6593<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f7ac0 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"d7f7ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/goo.gl\/maps\/BgrRXrSR6raPQTvN9?coh=178572&#038;entry=tt\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"2155\" height=\"2156\" src=\"https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-6.png\" class=\"attachment-full size-full wp-image-26728\" alt=\"\" srcset=\"https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-6.png 2155w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-6-300x300.png 300w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-6-1024x1024.png 1024w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-6-150x150.png 150w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-6-768x768.png 768w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-6-1536x1536.png 1536w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-6-2048x2048.png 2048w, https:\/\/goodrichriquelme.com\/wp-content\/uploads\/2024\/10\/Goodrich_iconos_Mesa-de-trabajo-1-copia-6-500x500.png 500w\" sizes=\"(max-width: 2155px) 100vw, 2155px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/goo.gl\/maps\/BgrRXrSR6raPQTvN9?coh=178572&#038;entry=tt\" target=\"_blank\">Paseo de la Reforma 265, M-2 Col. Cuauht\u00e9moc, Alc. Cuauht\u00e9moc C.P. 06500, CDMX, M\u00e9xico<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1ed209d\" data-id=\"1ed209d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46f9a54 elementor-widget elementor-widget-text-editor\" data-id=\"46f9a54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"color: #999999;\">Biograf\u00eda<\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-198d510 elementor-widget elementor-widget-text-editor\" data-id=\"198d510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beatr\u00edz Mart\u00ednez desde sus inicios, ha tenido la oportunidad de colaborar con las mejores firmas de abogados en las \u00e1reas de derecho corporativo y derecho de propiedad industrial, logrando posicionarse como experta en materia de propiedad industrial. Se incorpor\u00f3 al Despacho en 2008 y est\u00e1 especializada en el registro, y protecci\u00f3n de marcas, nombres comerciales y avisos comerciales en M\u00e9xico, EE.UU., Canad\u00e1, Centro y Sudam\u00e9rica, Comunidad Europea, Asia y \u00c1frica, incluyendo su mantenimiento como cesiones, fusiones, licencias, acuerdos de coexistencia, cartas de consentimiento; procedimientos de oposici\u00f3n en M\u00e9xico y en el extranjero; Registros Internacionales (Protocolo de Madrid- Organizaci\u00f3n Mundial de la Propiedad Internacional (OMPI)); protecci\u00f3n de Marcas Europeas (EUIPO); Nulidad y Cancelaci\u00f3n de derechos de Propiedad Industrial; negociaci\u00f3n y elaboraci\u00f3n de todo tipo de contratos; protecci\u00f3n de derechos de autor; protecci\u00f3n de imagen comercial; infracci\u00f3n de marcas. Como miembro de la Firma, dirige el \u00c1rea de Marcas Extranjeras, que incluye la coordinaci\u00f3n de despachos externos en materia de registro, mantenimiento y protecci\u00f3n de PI a nivel mundial; localmente se enfoca en la atenci\u00f3n de requerimientos, objeciones y rechazos emitidos por el Instituto Mexicano de la Propiedad Industrial), incluyendo la inscripci\u00f3n de cesiones, fusiones, licencias, acuerdos de coexistencia y cartas de consentimiento. A partir de que M\u00e9xico se adhiri\u00f3 al Protocolo de Madrid, atiende los asuntos relativos a los Registros Internacionales presentados a trav\u00e9s de la OMPI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7d233b elementor-widget elementor-widget-text-editor\" data-id=\"d7d233b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"color: #999999;\">Educaci\u00f3n<\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e812524 elementor-widget elementor-widget-text-editor\" data-id=\"e812524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"box-sizing: content-box; font-family: Montserrat, sans-serif !important;\">Licenciada de la Universidad Nacional Aut\u00f3noma de M\u00e9xico, Ciudad de M\u00e9xico (1992).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdfc69f elementor-widget elementor-widget-text-editor\" data-id=\"cdfc69f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"color: #999999;\"> Idiomas <\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3306a elementor-widget elementor-widget-text-editor\" data-id=\"3d3306a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Espa\u00f1ol, Ingl\u00e9s y Franc\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b7831 elementor-widget elementor-widget-spacer\" data-id=\"47b7831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Beatr\u00edz Mart\u00ednez bmartinez@goodrichriquelme.com (+52)(55) 5533 6593 Paseo de la Reforma 265, M-2 Col. Cuauht\u00e9moc, Alc. Cuauht\u00e9moc C.P. 06500, CDMX, M\u00e9xico Bio Since her beginnings, Beatr\u00edz Mart\u00ednez had the opportunity to collaborate with the best law firms in the areas of corporate law and industrial property law, positioning herself as an expert in industrial property matters. She joined the Firm in 2008 and specializes in registration, and protection of trademarks, trade names and commercial slogans in Mexico, USA, Canada, Central and South America, European Community, Asia and Africa, including their maintenance: assignments, mergers, licensing, coexistence agreements, letters of consent; opposition procedures in Mexico and abroad; International Registrations (Madrid Protocol- World International Property Organization (WIPO)); European Trademarks protection (EUIPO); Nullity and Cancellation of Industrial Property rights; negotiation and elaboration of all kind of agreements; copyright protection; trade dress protection; trademark infringement. As a member of the Firm, she runs the Foreign Trademark Area, which includes the coordination of external law Firms regarding the registration, maintenance, and protection of IP matters worldwide; locally focuses in attending the requirements, objections and rejections issued by the Mexican Patent &amp; Trademark Office (MPTO), including the recordal of assignments, mergers, licensing, coexistence agreements and letters of consent. As from Mexico became part of the Madrid Protocol, she attends the matters pertain to International Registrations filed through WIPO. Education LL.B., Universidad Nacional Aut\u00f3noma de M\u00e9xico, Mexico City Languages Spanish, English and French.<\/p>","protected":false},"author":1,"featured_media":0,"parent":26687,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-27143","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/goodrichriquelme.com\/es\/wp-json\/wp\/v2\/pages\/27143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodrichriquelme.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/goodrichriquelme.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/goodrichriquelme.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/goodrichriquelme.com\/es\/wp-json\/wp\/v2\/comments?post=27143"}],"version-history":[{"count":7,"href":"https:\/\/goodrichriquelme.com\/es\/wp-json\/wp\/v2\/pages\/27143\/revisions"}],"predecessor-version":[{"id":28172,"href":"https:\/\/goodrichriquelme.com\/es\/wp-json\/wp\/v2\/pages\/27143\/revisions\/28172"}],"up":[{"embeddable":true,"href":"https:\/\/goodrichriquelme.com\/es\/wp-json\/wp\/v2\/pages\/26687"}],"wp:attachment":[{"href":"https:\/\/goodrichriquelme.com\/es\/wp-json\/wp\/v2\/media?parent=27143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}